![]() It is also pouring money into add-on services like games, a cooking section, and an audio arm. There’s the money, for starters: The Times’s recent acquisition of the Athletic, the sports news startup that caters to a younger and more centrist subscriber than one who pays for the Times, will cost it more than $600 million - more than half of the cash hoard the Times has built up during its boom times. So even while the Times is thriving, its managers - led by CEO Meredith Kopit Levien - are busy trying to create a new kind of Times, one that sells news and a lot of other stuff. It also wants different kinds of subscribers. Which is why the Times is trying to build and buy new products to augment its core newspaper subscribers. But it’s very top of mind for the Times’s business team - who won’t say that publicly but discuss it often internally, sources tell me. This doesn’t seem to bother many of the people who work on the editorial side of the paper. They remain older, richer, whiter, and more liberal than the rest of America. That strategy allowed it to thrive for the past decade while the rest of the news industry convulsed.īut while the Times has succeeded wildly at getting people to pay for its journalism, it has not succeeded at transforming the kind of people who pay for the Times. Instead of collapsing under the weight of digital competition, the paper transformed its business model, and now relies on money from its readers instead of advertisers. Not coincidentally, it’s also a rare journalism business success story. The New York Times is a marvel of journalism. ![]()
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